How Can I Improve My Domain Metrics?
When looking at your domain metrics, including your Domain Authority (DA), Page Authority (PA), and Domain Rating (DR), there are plenty of ways to improve these scores because lots of factors go into calculating them. Start by improving your content’s quality. Then, focus on improving your link profile – think about getting high-quality external links and improving your internal links. For extra assistance in improving your score, you also want to optimise your website.
What Is A Good Authority Score? A score of 50-60 is considered to be good. If you get between 60 and 70, this is very good; anything above 80 is excellent. You may find yourself sitting with an average score of 40-50, meaning there is room for improvement if you want that good score. If you are below 40 or 30, you are below average or poor, so it requires more work.
Why Does Page Authority Matter? Your Page Authority will give you an idea of how a specific page will rank on the search results pages. If you focus on improving your PA scores, you can improve where each page ranks. When focused on this, you can, in turn, improve your domain score. After all, a website that has every single page that is well-optimised with a great score is going to be viewed as a top site.
Quick Tips
Improving Content Quality
To create helpful, high-quality content, you should learn more about your audience, know your search intent, include calls to action, establish proper formatting, make use of multimedia, and research each topic well; proofreading is always an essential step, too! Of course, you can outsource this task to guarantee high-quality content.
Getting Quality Backlinks
You need to start reaching out to sites with more authority – you can look at their own domain authority rating to inform you whether they are a good or bad site. These sites need to be highly relevant to you. Guest posting is another excellent strategy for getting quality backlinks, as you have more control over the anchor texts you use, the quality of the content, and who exactly is linking to you. Make sure to regularly check your backlink profile to ensure you don’t have any spammy websites linking to you. This can affect your scores.
Using Internal Links
First, think about your anchor text – this tells Google what the link and page it is going to is about. Contextual anchors are better than generic “click here’s.” Then, consider your hierarchy of internal links – which content is more beneficial and important to link to most? Don’t overload each page with too many links, and ensure all links on pages are only 3 clicks away.
Optimising Your Site
Focus on creating a better user experience by researching your audience more, improving the buyer journey, and optimising your mobile website. Use strategies like A/B testing, keyword research, and image compression and attributes. Make sure to fix any technical SEO elements – an SEO audit can uncover any issues.